"CREATIVE WITHOUT STRATEGY IS CALLED 'ART',
CREATIVE WITH STRATEGY IS CALLED 'ADVERTISING'"

- Jef I. Richards

- Jef I. Richards

"A BRAND ISN'T ONLY MADE BY THE PEOPLE WHO BUY IT, BUT
ALSO BY THE PEOPLE WHO KNOW ABOUT IT"

- Sir John Hegarty

- Sir John Hegarty

"THE ESSENCE OF STRATEGY IS CHOOSING WHAT NOT TO DO"

- Michael Porter

- Michael Porter

"ACTION IS THE FOUNDATIONAL KEY TO ALL SUCCESS"

- Pablo Picasso

- Pablo Picasso

"STORYTELLING IS STILL FUNDAMENTAL TO OUR
EXPERIENCES. DESPITE THE INCREDIBLE
EXPLOSION OF TECHNOLOGY, WE ALL STILL LOVE STORIES"

- Sir John Hegarty

- Sir John Hegarty

"A TRUE ARTIST IS NOT ONE WHO IS INSPIRED,
BUT ONE WHO INSPIRES OTHERS"

- Salvador Dalí

- Salvador Dalí

"MAKE IT SIMPLE. MAKE IT MEMORABLE.
MAKE IT INVITING TO LOOK AT..."

- Leo Burnett

- Leo Burnett

"GOOD CAMPAIGNS RUN FOR MANY YEARS
WITHOUT LOSING THEIR SELLING POWER"

- David Ogilvy

- David Ogilvy

"PHOTOGRAPHY IS AN ART OF TELEPORTING THE PAST INTO THE FUTURE"

- Mehmet Murat ildan

- Mehmet Murat ildan